E-commerce blog for craftspeople and shop owners
This blog is for craftspeople, makers and small shop owners who want to sell online without spending their evenings on it. We talk about practical things: what a shop really costs, how to photograph your work with a phone, how to ship a fragile item, how to be found on Google on a small budget. Every article starts from a question our customers actually ask us.
Is Shopify right for craftspeople?
Read the article →Getting started on Shopify: 8 mistakes to avoid
Read the article →Is Shopify right for a local shop?
Read the article →Wix or Shopify: which one to choose?
Read the article →Where to start?
You don’t have a shop yet. Start with the guide to selling your creations online, then compare the ways to build an e-commerce site: doing it yourself, hiring an agency or using a platform. The article on the budget for an online shop will help you plan the real costs, month by month.
You already sell on Etsy or at markets. The article Etsy or your own shop explains how to use both without selling the same item twice. The one on pricing your creations helps you set a price that pays for your time.
Your shop is online but sells little. Start with “Why isn’t my website selling?”, then read the articles on attracting customers and on SEO for beginners.
Practical advice, not advertising
We publish 123Ventes, and we say so whenever we mention it. But most of the advice here applies whatever your platform: good photos, clear product pages, readable shipping costs and quick replies sell everywhere.