Online shop for clothing stores: your ready-to-wear open 7 days a week

Your customer saw the dress in the window on a Sunday, when the shop was closed. By Monday, she has forgotten about it, or found it somewhere else online. The big chains have been selling online for years; the local shop can do it too, without losing its soul or its margin.

A shop on 123ventes.com extends your store: the same clothes, the same stock, open when you are closed. Here are the questions clothing retailers ask, and how 123Ventes answers them.

How do I handle sizes and colours without creating a hundred product pages?

One product page per design is enough. In 123Ventes, size and colour are lists of options that the customer chooses before adding to the basket. A size is sold out? Remove it from the list, and the product page stays online for the others. When the whole design is sold, a stock of zero stops it being ordered. See catalogue management.

How do I avoid returns because of sizing?

Give the measurements of the garment laid flat, describe the fit (fitted, loose, runs small) and the model’s size on the worn photo. A size guide can be attached to the product page as a PDF. Customers who know what they are buying send far less back.

Can the shop and the website share the same stock?

Yes. The till built into 123Ventes records sales at the counter, and the stock is shared with the online shop. The last pair of jeans sold in the shop on Saturday can no longer be ordered on the website. No double entry in the evening, no disappointed customer.

Can I offer in-store collection?

Yes, it is even the favourite option of local customers: they reserve and pay online, then come in to try on and collect their item. For everyone else, there is home delivery or a pick-up point, with charges worked out according to weight and destination. See the delivery options.

How do I run sales and promotions online?

In 123Ventes, you tick “promo” on a product: it is featured and added to the special offers page. The promotion rules go further: a discount on a category, from a certain number of items, or for your loyal customers. A “Last sizes” category also helps clear stock. In France, sales have official dates and rules on displaying the reference price: they apply online just as in the shop.

How do I present a new collection?

Create your categories like your rails: dresses, trousers, knitwear, accessories, and a “New in” category featured on the home page. A newsletter lets your customers know the collection has arrived, and the customer file keeps the history of their purchases. See customer relations.

What do I need to know about returns?

For distance selling, a private customer has 14 days to cancel. Write your returns and exchange policy simply: who pays for the return, how quickly you refund, whether exchanges in store are possible. Clear rules reassure people, and a reassured customer orders. Also give the composition of each garment, as on the label.

For the exact rules, the French consumer protection authority (DGCCRF) or your trade federation can advise you.

How do I keep track of my orders without spending all day on it?

Each new order sets off an alert in your 123Ventes dashboard, on a computer, phone or tablet. You print the slip, pack the parcel between two customers, and the PDF invoice is created automatically. See order management.

How much does a 123Ventes shop cost for a clothing store?

The subscription costs 29.90 € a month or 319.90 € a year, with hosting and the security certificate included. 123Ventes takes no commission on your sales: only your payment provider’s fees apply. The turnkey set-up costs 400 €. The details are on the pricing page.

Your questions

Does 123Ventes take a commission on my sales?

No. The subscription is fixed, at 29.90 € a month. Whether you sell ten dresses or a hundred, the price stays the same.

Can I put my whole shop online?

Yes: the number of products is unlimited on 123Ventes. You can start with the new collection and add the rest over the following weeks.

Can my customers reserve and pay online, then try on in store?

Yes, with in-store collection. If the item doesn’t fit, you apply your exchange policy at the counter.

Can I manage my shop from my phone?

Yes. The 123Ventes dashboard works on a phone: orders, stock, prices, between two customers.

Who helps me if I get stuck?

123Ventes support answers in French, by email and by phone, and it is included in the subscription. Your data is hosted in France.